The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Behind the Mac - International Women's Day
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Television & VOD / Short Form - Single
Can't Touch This
Agency: Goodby Silverstein & Partners / San Francisco + Dummy / Venice
Client: Cheetos Category: Television & VOD / Short Form - Single
Prom Dress
Agency: ERICH &KALLMAN / San Francisco
Client: General Mills Reese's Peanut Butter Puffs Category: Television & VOD / Short Form - Single
Conference
Agency: Droga5 / London + Somesuch / London
Client: Amazon Prime Video Category: Television & VOD / Long Form - Single
Shot on iPhone 11 Pro - Snowbrawl
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Holiday - The Surprise
Agency: TBWA\Media Arts Lab / Los Angeles + Smuggler / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Shot on iPhone 11 Pro - CNY - Daughter
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Behind the Music. Behind the Mac
Agency: TBWA\Media Arts Lab / London
Client: Apple Category: Television & VOD / Long Form - Single
Book of Dreams
Agency: The&Partnership / London + Stink / London + MPC / London + Grand Central Recording Studio / London
Client: Argos Category: Television & VOD / Long Form - Single
Cool Ranch :90
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client: Doritos Category: Television & VOD / Long Form - Single
Cool Ranch :60
Agency: Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Television & VOD / Long Form - Single
C'est magnifique
Agency: Romance / Paris + Intermarché / Paris
Client: Intermarché Category: Television & VOD / Long Form - Single
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London
Client: John Lewis & Partners and Waitrose & Partners Category: Television & VOD / Long Form - Single
This is how it feels
Agency: Anorak / NoA / Oslo
Client: Komplett Category: Television & VOD / Long Form - Single
Rebuild the world
Agency: BETC / Paris + Lego agency / Paris
Client: Lego Category: Television & VOD / Long Form - Single
Here's Mountain Dew Zero
Agency: TBWA\Chiat\Day / New York + MJZ / New York
Client: Mountain Dew Category: Television & VOD / Long Form - Single
An Open Mind is the Best Look
Agency: Droga5 / New York
Client: Nordstrom Category: Television & VOD / Long Form - Single
Nicholas the Sweep
Agency: Sainsbury's / London + Wieden+Kennedy / London
Client: Sainsbury's Category: Television & VOD / Long Form - Single
Read Yourself Better
Agency: The&Partnership / New York
Client: The Wall Street Journal Category: Television & VOD / Long Form - Single
A Holiday Reunion
Agency: Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco
Client: Xfinity Category: Television & VOD / Long Form - Single
GEICO: Believe It
Agency: The Martin Agency / Richmond + GEICO / Chevy Chase, MD + Hungry Man / Los Angeles
Client: GEICO Category: Television & VOD / Short Form - Campaign
GEICO Sequels
Agency: The Martin Agency / Richmond + GEICO / Chevy Chase, MD + Smuggler / Los Angeles + Cut+Run / Los Angeles
Client: GEICO Category: Television & VOD / Short Form - Campaign
It's Simple Even When It's Complicated
Agency: Sid Lee / Toronto
Client: H&R Block Category: Television & VOD / Short Form - Campaign
Ice Cream For Adults
Agency: 72andSunny / New York + Anonymous Content / Los Angeles + Halo Top / Los Angeles
Client: Halo Top Category: Television & VOD / Short Form - Campaign
Old Spice Smell Like Your Own Man, Man
Agency: Wieden+Kennedy / Portland + Epoch / Los Angeles + Joint / Portland + Kevin VFX / Portland
Client: Old Spice Category: Television & VOD / Short Form - Campaign
Don't Take Your Hair for Granted
Agency: TBWA\Chiat\Day / Los Angeles
Client: Supercuts Category: Television & VOD / Short Form - Campaign
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite Category: Television & VOD / Short Form - Campaign
Feel the Power
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / Iconoclast / London + The Mill / London
Client: Sony Interactive Entertainment Category: Television & VOD / Long Form - Campaign
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Television & VOD / Long Form - Campaign
Let's Be Kids
Agency: Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland
Client: Fisher-Price Category: Television & VOD / Varying Length Campaign
Old Spice Swagger
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York
Client: Old Spice Category: Television & VOD / Varying Length Campaign
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Behind the Mac - International Women's Day
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI20_043M
Award:
2020 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Dummy / Venice
Client:
Cheetos
Title:
Can't Touch This
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI20_044M
Award:
2020 Film Merit Award
Agency:
ERICH &KALLMAN / San Francisco
Client:
General Mills Reese's Peanut Butter Puffs
Title:
Prom Dress
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI20_045M
Award:
2020 Film Merit Award
Agency:
Droga5 / London + Somesuch / London
Client:
Amazon Prime Video
Title:
Conference
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_053M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Shot on iPhone 11 Pro - Snowbrawl
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_054M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Smuggler / Los Angeles
Client:
Apple
Title:
Holiday - The Surprise
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_055M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Shot on iPhone 11 Pro - CNY - Daughter
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_056M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / London
Client:
Apple
Title:
Behind the Music. Behind the Mac
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_057M
Award:
2020 Film Merit Award
Agency:
The&Partnership / London + Stink / London + MPC / London + Grand Central Recording Studio / London
Client:
Argos
Title:
Book of Dreams
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_058M
Award:
2020 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client:
Doritos
Title:
Cool Ranch :90
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_059M
Award:
2020 Film Merit Award
Agency:
Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Cool Ranch :60
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_060M
Award:
2020 Film Merit Award
Agency:
Romance / Paris + Intermarché / Paris
Client:
Intermarché
Title:
C'est magnifique
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_061M
Award:
2020 Film Merit Award
Agency:
adam&eveDDB / London + Blink Productions / London + Untold Studios / London
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_062M
Award:
2020 Film Merit Award
Agency:
Anorak / NoA / Oslo
Client:
Komplett
Title:
This is how it feels
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_063M
Award:
2020 Film Merit Award
Agency:
BETC / Paris + Lego agency / Paris
Client:
Lego
Title:
Rebuild the world
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_064M
Award:
2020 Film Merit Award
Agency:
TBWA\Chiat\Day / New York + MJZ / New York
Client:
Mountain Dew
Title:
Here's Mountain Dew Zero
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_065M
Award:
2020 Film Merit Award
Agency:
Droga5 / New York
Client:
Nordstrom
Title:
An Open Mind is the Best Look
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_066M
Award:
2020 Film Merit Award
Agency:
Sainsbury's / London + Wieden+Kennedy / London
Client:
Sainsbury's
Title:
Nicholas the Sweep
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_067M
Award:
2020 Film Merit Award
Agency:
Ogilvy / London
Client:
Sipsmith
Title:
Mr Swan
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_068M
Award:
2020 Film Merit Award
Agency:
The&Partnership / New York
Client:
The Wall Street Journal
Title:
Read Yourself Better
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_069M
Award:
2020 Film Merit Award
Agency:
Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco
Client:
Xfinity
Title:
A Holiday Reunion
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_070M
Award:
2020 Film Merit Award
Agency:
The Martin Agency / Richmond + GEICO / Chevy Chase, MD + Hungry Man / Los Angeles
Client:
GEICO
Title:
GEICO: Believe It
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI20_046M
Award:
2020 Film Merit Award
Agency:
The Martin Agency / Richmond + GEICO / Chevy Chase, MD + Smuggler / Los Angeles + Cut+Run / Los Angeles
Client:
GEICO
Title:
GEICO Sequels
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI20_047M
Award:
2020 Film Merit Award
Agency:
Sid Lee / Toronto
Client:
H&R Block
Title:
It's Simple Even When It's Complicated
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI20_048M
Award:
2020 Film Merit Award
Agency:
72andSunny / New York + Anonymous Content / Los Angeles + Halo Top / Los Angeles
Client:
Halo Top
Title:
Ice Cream For Adults
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI20_049M
Award:
2020 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Epoch / Los Angeles + Joint / Portland + Kevin VFX / Portland
Client:
Old Spice
Title:
Old Spice Smell Like Your Own Man, Man
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI20_050M
Award:
2020 Film Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Supercuts
Title:
Don't Take Your Hair for Granted
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI20_051M
Award:
2020 Film Merit Award
Agency:
adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI20_052M
Award:
2020 Film Merit Award
Agency:
Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / Iconoclast / London + The Mill / London
Client:
Sony Interactive Entertainment
Title:
Feel the Power
Category:
Television & VOD / Long Form - Campaign
Annual ID:
OS_FI20_071M
Award:
2020 Film Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Television & VOD / Long Form - Campaign
Annual ID:
OS_FI20_072M
Award:
2020 Film Merit Award
Agency:
BETC / Paris
Client:
CANAL+
Title:
Bleep
Category:
Television & VOD / Varying Length Campaign
Annual ID:
OS_FI20_073M
Award:
2020 Film Merit Award
Agency:
Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland
Client:
Fisher-Price
Title:
Let's Be Kids
Category:
Television & VOD / Varying Length Campaign
Annual ID:
OS_FI20_074M